Recent studies and statistics have shown an increase in traffic and sales conversion by long tail keywords used in search engine when searching products or services. According to research, four-word, five-word, and even six-word searches are growing more common. Here are three methods to using a long tail keywords SEO strategy to improve your ranking, traffic, and sales conversions.
What Are Long Tail Keywords?
Long tail terms, according to Google.com analytics specialist (EDTECH SEO TEAM), are a collection of key phrases that, while each one may generate a small amount of traffic, when combined, can generate a large quantity of traffic. The ‘head’ is made up of high-ranking keyword phrases like ‘digital marketing,’ while the ‘tail’ is made up of lengthier keywords like ‘Digital Marketing Services provider in India.’
What’s The Point Of Optimizing For Long-Tail Keywords?
It can be difficult to rank on page one of Google for highly competitive keywords like ‘SEO’ or even ‘SEO Delhi,’ but by assessing your business, you can break down the keywords into longer tail keywords that your target market may use to search for your business.
Instead of targeting the website for a trophy keyword like “Website,” you might want to target it for a niche phrase like “Website Seo Delhi” or “best seo experts in India,” and you’ll be in the running (pun intended) for long tail keyword combinations.
What Are The Most Important Factors To Consider When Optimizing Your Pages For Long Tail Keywords?
Long-Tail Keyword Research
Search engine tools, such as the Google Search-based keyword tool, can assist you in identifying long tail keywords that are used on your site. Enter your website’s URL to identify long tail keywords relevant to your business that are being searched on www.google.com.
Website Data – One of the greatest methods to get keyword data is to look at your own traffic and see what long tail keywords people used to locate your site. There are a few of reports you can run using Google Analytics to gather this information (most analytics packages will provide you with similar capabilities).
Keyword Research Tools – In addition to your own data and typical SEO tools, you may use keyword research resources such as focus groups, social media networks, competitive analyses, and usability studies to determine which long tail keywords are best to employ to optimize your website.
On-Page Content Optimization
Put the long tail keywords in the title tag, header, and Meta keyword descriptions for your website. A unique title, description Meta tag, header tag, and body text are required for each page.
Long tail keywords should be close to one another in terms of placement. If at all possible, include a sentence with the long tail keyword in the first paragraph as well as the last paragraph. Throughout the page, use modifiers and synonyms.
Synonyms and Variations – When possible, use synonyms and variations in your text. Different terms can be recognized as signifying the same thing by search engines, particularly Google. For example, the terms “company” and “Agency” are often interchanged.
Modifiers and variations: In your headline, use modifiers and variations. A modifier is a word that, when combined with your core keyword, forms your long tail strategy, such as “best SEO business,” with the modifier “best.” This can help you avoid keyword duplication and missing keyword chances on your website.
Strategies for Increasing the Number of Links to Your Landing Pages
Anchor Text – When linking in your on-page copy, long tail keywords should be used in your link-building operations to assist you rank for mid- to low-competition keywords. When including internal or external links in your page, use long tail keywords in the anchor text.
Use versions of long tailed keywords across the page that contain the head keyword with modifiers to help rank for that key term to avoid keyword spamming or stuffing.
Directories – Include your “main” long tail keyword phrase when submitting your website to directories or social bookmarking services. Additionally, post the page to bookmarking sites using the keywords.
We, e-Definers Technology (edtech) are a dedicated ecommerce website development company in Delhi, India. We are the specialists in providing the designing and development solutions to the various industrial sectors. We have a young enthusiastic team of experts who delivers the utmost level of work.